"Our Community Engagement"
Expanding the Role of Promotores/Community Health Care Workers
The mission of Día de la Mujer Latina is to promote healthy behaviors within the underserved Latino community by providing a culturally and linguistically proficient education, facilitating early detection screening, culturally preventative care interventions; promoting wellness with resource information, Promotores/Community Health Workers training and Patient Navigation for follow-up services.
Since 1997, Día de la Mujer Latina (DML) has earned national recognition as a Latino community based organization (CBO), founded by a Latina breast cancer survivor, dedicated to eliminating health disparities within the Latino community in 39 states, Puerto Rico, Mexico and the Dominican Republic. Its focus on providing culturally proficient health education and facilitating early detection screening is a results of its successful signature bilingual training modules for Promotores/CHWs. This bilingual comprehensive curriculum includes training modules in areas such as community engagement, patient advocacy, principles of health promotion, chronic disease management, patient navigation, behavioral health navigation and telehealth community navigation.
National Board of Directors
Venus Ginés, M.A., CHWI
Cesar Rolon Jr. – Board Chair
Imagen Marketing Consultants
Yvette De Luna, Attorney – CFO
Concepcion Diaz-Arrastia, MD – Medical Director
Women’s Health Surgeon
Emilia Cordero, MS, RN, ANP-C, – Secretary
Baylor College of Medicine
Leslie Enriquez, Univision Communications, Houston
Zahyrah Blakeney, Episcopal Health Foundation
Nelly Elorza, – Administrator (Volunteer)
CHW/Promotores Instructor, Notary Public
Chroma Group – New Jersey
Dr. Jose Gerena
DML Puerto Rico
Venus Ginés earned a B.A. from California State University on Latin American Studies & Women’s Studies and a M.A. from Georgia State University (WMSI), focusing on the cultural and system barriers faced by Latinas with breast cancer.